Cyberup (previously Midwest Cyber Center) chose Cfx as its agency partner for the rebrand that they were concerned about initiating. Afraid to alienate an established group of followers the Midwest Cyber Center team and Cfx carefully laid out a plan of action. A new logo, more fitting tagline, positioning statements, business cards, banners, and social media were just some of things that needed to be considered. Now, with the rebrand being a huge success, the Cyberup personnel confided in us that it was both the right thing to do and that they could not have done it without the guidance and finesse of Cfx.