As the holiday preparations begin to get hairy, and we are putting on all the final trimmings, remember that the season is more than the buzz of gift giving. Enjoy this time of year with your family and friends.
The entire Frank Family celebrated 110 years of marriage on the rooftop of a gorgeous apartment located in Barcelona, Spain. The Franks spent several days in Barcelona before boarding a Mediterranean cruise: Jerroy and Dodie Frank of Glendale (60 years of marriage); Amy, Todd, and Spike Kohlbecker of Kirkwood (25 years of marriage); and Chris, Megan, Cloe, Lily Frank of Ladue (25 years of marriage). Pictured, from left: Front row - Chris Frank, Cloe Frank, Amy Kohlbecker, Dodie Frank; back row - Megan Frank, Lily Frank, Spike Kohlbecker, Todd Kohlbecker, Jerroy Frank.
Read More from Webster-Kirkwood Times
Cfx, Inc. is excited to congratulate UNCOMN, LLC. on their rebrand. Being a partner in the transition of Aegis Strategies to UNCOMN has been a pleasure, as we have been able to work with talented individuals and a wonderful organization.
Be sure to keep an eye out for UNCOMN as they analyze, design and deliver customized people, process, technology, and data solutions to solve your most complex business challenges.
Veterans make a special sacrifice in the continued effort to protect and preserve the United States of America. For that, Cfx expresses our utmost respect and greatest gratitude. Make sure you shake a veteran’s hand today, as it is a small gesture in exchange for their service, speaking volumes to those who served. Cfx wants to thank all of those who are serving and have served as we observe this special day.
Happy Veteran’s Day!
Halloween is always a fun and creative celebration at Cfx, with everyone bringing their creative power together to dress up and enjoy the day. Check out these Cfx characters and see if you can figure out their true identity!
A Happy Halloween from Cfx!
Cfx and Wells Fargo Advisors Financial Network pair up for yet again for another successful FiNet Forum, a bi-annual conference hosted at the Marriott St. Louis Grand.
Cfx Inc. takes over on behalf of Wells Fargo and transforms the space with a theme and environmental graphics. From the stage to the key cards, and what the attendees see as they get back to their rooms for the night reinforces the THINK BIG theme — an “ah ha” moment that is larger than life!
Megan Frank VP of Creative at Cfx Inc. was honored to accept Businesswoman of the Year this past weekend at the Pink & Pearls Luncheon hosted by Valeda’s Hope at Hilton St. Louis Frontenac.
“I measure my success as a businesswoman, not by the success of my business but, by how successful I am at balancing a business, parenthood and contributing to my community. It is an honor to support Valeda’s Hope.”
Valeda’s Hope, a St. Louis non-profit group that navigates women through the breast cancer process from mammogram to survivorship and educates women on health issues presented this award for Megan’s outstanding achievements and involvement not only within the organization but personally as well.
“Megan Frank has continually worked behind the scenes for Valeda's Hope without fail from the beginning of the year to the end of the year. Megan even responds to Valeda‘s Hope emails and texts throughout the night to make sure we are on one accord. Throughout all of this she is still a wife, mother, friend, and aunt. Megan also manages to keep it altogether while running her own business Cfx, Inc. We are very proud of Megan and all her efforts to make this world a better place. Megan was so deserving of the Valeda‘s Hope 2018 Businesswoman of the Year, My Strength Is Your Strength Award. She continues to win even when she feels like she may not be winning. A Winning Woman she is!”
Cfx Inc. has been a sponsor of Valeda's Hope since the beginning. We are always receiving compliments in regards to our website www.valedashope.org, thanks to Cfx, Inc.
“You can’t run a not for profit without a website. Thank you Megan for believing in Valeda’s Hope.”
Burger King’s newest TV ad campaign claims each spot was “created by artificial intelligence,” an explanation that precedes some truly bizarre voice-overs, such as, “Bed of lettuce for you to sleep on, bed of mayonnaise for extra sleep,” and, “Burger King logo appears.”
In a statement announcing the campaign—which will air during prime time on cable networks including MTV, History, TBS, Adult Swim and E!—the brand refers to as the creation of “a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like.”
Is that true? No. It’s all one big joke at AI’s expense. But the laughs are real:
“Artificial intelligence is not a substitute for a great creative idea coming from a real person.”
- Marcelo Pascoa, global head of brand marketing, Burger King
The real people behind the ad are the creatives at agency David Miami, the shop behind several of Burger King’s most popular marketing stunts, including “Whopper Neutrality” and “Google Home of the Whopper.”
Congratulations, humans of David. You’ve staved off marketing’s machine uprising for at least a few more days. Use your time wisely, for when the robots come, they will not remember you fondly.
Cfx, Inc. is excited to be partnered with Citizens Reserve. As the cutting edge, block chain professionals build and launch their global platform, SUKU, Cfx has been hard at work creating and establishing a brand for these technology innovators. Citizen Reserve aims to provide blockchain-as-a-service to everyone, changing the way blockchain and cryptocurrency is currently being utilized.
Team of blockchain and technology veterans, including former Deloitte Global Blockchain Lead, create “supply-chain-as-a-service” ecosystem with a single, global platform for trading partners
Citizens Reserve, the tech startup led by several entrepreneurs and former Deloitte blockchain executives, has unveiled SUKU, an “industry agnostic” supply chain solution aimed at tackling the issues of transparency, efficiency, and product visibility in legacy systems. A blockchain-based platform, SUKU expects to open new markets, improve operations and reduce cost of running supply chains. The SUKU ecosystem intends to provide key advantages to trading partners such as access to real-time, transparent data around the precise location of goods, privacy of partners, a bid and order marketplace, auditability of activities and the automation of contractual agreements.
A blockchain startup headed by a group of former Deloitte employees is launching a new supply chain platform.
"The current supply chain environment is complex and difficult to navigate. Almost all enterprises require a supply chain to some extent, but the technology supporting them remains expensive, inefficient and fragmented."
- Eric Piscini, CEO Citizens Reserve
Citizens Reserve announced the SUKU ecosystem on Wednesday, positioning it as "an industry agnostic supply chain solution" that seeks to improve how shipments are coordinated and tracked around the world. As far as technology goes, SUKU will leverage both the ethereum and quorum blockchains.
+ Read more via Coindesk
Taking a look at this web design project by Dops Digital, a studio based in Lviv, Ukraine. Their latest project is about either a concept or an upcoming new site for National Geographic. Built with an 8-Point Grid, the visual approach will be mostly about vertical rhythm to play with the repetitive pattern.
The team over Dops has done a tremendous job with the interactions, let's a look at the "search" for example. The UX pattern is different from what we are used to. With no input field and a smooth animation to trigger the "search". Along with more features, you should definitely check out the entire project.
As the evolution of digital marketing allows ad-targeting to become more and more granular, brands are finding new and innovative ways to reach out to their audience. Weather-based geo-targeting is a new type of "contextual advertising" being leveraged, which delivers tailored ads to people based specifically on the weather they're experiencing. Below are three companies that are capitalizing on this emerging technology.
Beer always sounds the most refreshing on a hot summer day. Owners of Coors Light and Molson Canadian Cider, Molson decided to experiment with weather-triggered ads for the two brands. Anytime the temperature rose above 74 and sunny, Facebook ads would be triggered that would say things such as "Summer heat? Simply say 'cider." Molson experienced higher clickthrough and engagement rates while running these ads, ultimately resulting in a lower cost-per-click.
BMW's xDrive four-wheel-drive system is especially effective in poor weather and road conditions. Accordiingly, BMW wanted their ads to correspond with inclement weather, so one year ago they deployed a Facebook video ad campaign that showed the true prowess of the xDrive system. They programmed their video ads to trigger based on inclement weather conditions all across the globe. Using users' location data and real-time weather information, BMW saw a 30 percent rise in engagement, and a whopping 16:1 return on investment.
Burton, a sporting goods and apparel company, took a slightly different route with weather-related advertisements. Burton added a weather-dependent tile to its homepage which would reference a visitor's local forecast, then make product recommendations that aligned with those weather conditions. Burton saw a nearly 12 percent increase in their website conversions.
Following the release of Brave, Eich also launched BAT (Basic Attention Token), a new cryptocurrency which will integrate with Brave to reward users for their attention, while allowing advertisers and publishers to serve fewer (but more targeted) ads, ultimately giving users access to the specific type of ad content they value.
Click here for an extended story by VICE on how cryptocurrency is changing advertising and how blockchaining continues to grow as one of the world's emerging technologies.
For many years now, digital advertising has been at the forefront of marketing efforts. Consumers spend more time on their devices than they do consuming printed media, and as such, advertisers have focused their attention accordingly. Ever since the implementation of digital billboards, there has been an uptick in billboard ad buys.
Social media has cultivated a visually-driven advertising world, opening up the opportunity for billboards to make a big impression that could ultimately lead to millions of additional impressions. Here are three things advertisers are doing to ensure that their digital and out-of-home campaigns are working together.
Location Is Key
Location is the most important thing to consider when planning an out-of-home campaign. Most importantly, the environment should reflect your brand. The easier it is for someone to stop and absorb your advertisement, the more lasting the impression will be.
Budgets and Partners
Adweek reported that the average cost per click increased 136 percent in the first half of 2017, and while digital pricing is rapidly increasing, billboard pricing has remained relatively stable. Figuring out how to effectively tie outdoor in with digital campaigns, and working with the right media buyer, can allow a creative play between digital and physical advertising efforts.
Make Digital and Physical Work Together
Tying digital ads to a billboard campaign can be accomplished in a number of creative ways. Using geotargeting, consumers can unlock special offers and features when standing near the billboard. Contests can even require fans and customers to take a selfie with the billboard.