In honor of National Tequila Day, Cfx would like to pay homage to two of our favorite tequilas, El Mayor and Exotico. Cfx was proud to give these brands new life when they underwent complete packaging redesigns, from sourcing new glass to designing the brand identities. El Mayor and Exotico tequilas are owned by Luxco, one of Cfx's longstanding St. Louis clients.
Following a recent rebrand, Cfx, Inc. client SumnerOne recently unveiled a redesigned, state-of-the-art office space at their open house last month. Doing business out of the historic Scullin Steel building in St. Louis, SumnerOne is a full-service office technology company serving Missouri and surrounding states.
SumnerOne has begun holding higher learning seminars and webinars for clients and anyone in related fields, proving that they're leaders in their industry. Be sure to check out their blog, website, and social media channels where they advertise the events.
White Castle's Hot Chicken Sliders hit stores on June 2nd and so far have left a blazing trail. The limited-time Hot Chicken Slider is accompanied by the all-new Bacon and Smoked Cheddar Chicken Slider and a new side, Fried Pickles.
The Hot Chicken Slider campaign is full of bold colors and messaging that perfectly compliment the bold flavors this promotion offers. White Castle even ramped up this campaign with catchy tv and radio commercials.
Cfx is always excited to design White Castle's signage for each new promotion. Stay tuned to see what we've been working on for their next campaign!
The San Francisco World Spirits Competition is the most respected and influential spirits competition in the world. Spirits are judged during a blind taste test by a panel of industry experts, and spirits that are awarded by the SFWSC are understood around the world as the best the industry has to offer.
Two of the many notable honors awarded to Luxco in this year's competition were "Best Straight Bourbon", awarded to David Nicholson® Reserve, and "Double Gold", awarded to David Nicholson 1843®. Both prestigious awards come at the heels of a full packaging redesign executed by Cfx, including label updates and corked capsule enclosures. Click here to check out the Cfx-designed David Nicholson website, and visit Luxco.com to view more of their great products.
Guys, maneuver your way over to Huffords on June 8th for our first-annual evening for the boys!
Huffords’ Whiskey, Watches, and Wheels event features everything the modern man loves: a selection of fine bourbons, watches from top brands such as Cartier, Breitling and Rolex, and awe-inspiring cars from St. Louis Motorcars.
A portion of the event’s proceeds will benefit St. Louis ProPlayers, an organization of former pro athletes who are dedicated to helping today’s youth reach their greatest potential in the areas of academics, athletics and the arts.
At Cfx, Inc., company culture is one of the most important elements of our day-to-day operation, so we enjoy the opportunity to portray that same company value on a client’s behalf.
Wells Fargo Advisors, a client of Cfx for nearly the last decade, regularly exhibits the importance of their company’s culture via their internal interactions. The most prominent display of this is at their biannual FiNet Forum event held in St. Louis, MO.
This year’s FiNet Forum theme is “Culture Counts”. Accordingly, Cfx created a look and feel for the event that was synonymous with the Wells Fargo Advisors culture: bold, confident, and vibrant. Environmental designs filled the hallways and conference rooms, with molecule-shaped balloon arrangement suspended from the ceilings, and customized door hangers waiting on their hotel rooms.
Cheers to another successful Wells Fargo Advisors FiNet Forum. To see last year’s designs, click here.
Over 200 local businesses and organizations exhibited at this years Earth Day Festival, educating visitors on sustainable products and services. Local musical acts and performing artists provided entertainment for guests throughout both days, and a wide variety of hands-on activities were offered across the festival grounds.
If you missed this year's festival, be sure to catch next year's event. In the meantime, take a look at all of the other great year-round programs and initiatives offered by St. Louis Earth Day.
Not only a yearly festival, but also an independent nonprofit organization located in Tower Grove, St. Louis Earth Day is a year-round organization that works to improve the environmental quality of the region by providing expertise and resources through several programs they offer.
All of St. Louis Earth Day’s programs, services, and events are provided at or below their cost for the benefit of their mission and community. Offering programs such as Recycling On the Go and the Green Dining Alliance, St. Louis Earth Day relies on donor support to make these efforts possible, and also to keep the annual St. Louis Earth Day Festival free for all to enjoy.
Longtime clients and friends, St. Louis Earth Day, employs Cfx for the design of their marketing materials, including their annual festival program, billboards, posters, digital signage and more.
Come out to the Muny Grounds in Forest Park this Saturday and Sunday (April 22nd and 23rd from 11:00 am - 5:00 pm) and enjoy live music, delicious food, and learn more about St. Louis Earth Day's mission. St. Louis Earth Day wants to help YOU make St. Louis greener!
SumnerOne, a St. Louis-based company, is one of the largest independent dealers of office technology in the Midwest. Focusing on helping businesses run smoother, they provide printer and copier sales and service, Managed IT services, document management, infrastructure design, servers and networking, and much more.
After a recent rebrand and website relaunch, Cfx, Inc. was enrolled by SumnerOne to assist with social media and marketing strategy. Though still in the early stages of the relationship, the Sumner family and their team have proven to be great partners and friends both. Cfx looks forward to growing the relationship and sharing more of the work we do for Sumner in the coming months.
Exotico® Tequila, owned by Cfx, Inc. client Luxco, made a tremendous impression last week in Las Vegas during the Nightclub & Bar Convention and Trade Show. As a main sponsor of this year’s trade show, Exotico had a demanding presence at the trade show and at key nightlife events during the four days of festivities.
The convention kicked off last Monday with a poolside party that featured a select few vendors and exhibitors. The Exotico booth featured branded lighting elements, glowing wristbands, and a strobing co-branded drink mixer featuring the Exotico brand.
The hype continued the following afternoon at Day #1 of the trade show, where each guest was presented with an Exotico-branded swag bag. Guests were seen adorned with the Exotico bags throughout both days of the convention, heighten brand awareness every step of the way. The brand also received accolades from other vendors who were eager to partner and align themselves with the Exotico brand.
The Exotico booth at the trade show was adorned with many Cfx-designed pieces including postcards, co-branded Lit Up Beverages cans, and the hugely popular Exotico Shot Skis, which garnered their fair share of attention at the convention.
Exotico Tequila was rebranded by Cfx in 2013, and has seen huge growth in the years since. Check out their website at www.exoticotequila.com.
Exotico Tequila (owned by longtime client, Luxco, and branded by Cfx) was a primary sponsor of this year's trade show, and several Cfx-ers ventured to Sin City to support one of our favorite brands and clients. Vendors of all walks presented their products, including lighting and sound, decor and furnishings, marketing and promotions, media apps, glassware, spirits, beer, and wine.
Cfx saw this as a prime opportunity to keep our finger on the pulse of the industry by making ourselves privy to the upcoming trends and innovations that drive this constantly-growing industry. We pride ourselves in understanding and researching our clients' industries by attending events such as these.
Scott Carlson, co-founder (with actor Liev Schreiber) and chief creative officer of boutique New York agency Van’s General Store, sat down with Adweek for their ongoing “Best Ads Ever” video series. We're particularly fond of how companies are using ad spots as story-telling tools to craft an imaginative world around their brands. Below are some ad spots that have caught our eye recently.
Our final installment of this year’s Black History Month artist series features Kehinde Wiley, a New York-based visual artist and painter famously known for his approach to realism.
Wiley’s work portrays urban "black and brown" people in heroic, powerful, larger-than-life poses. The paintings often blur the boundaries between traditional and contemporary styles and the portrayal of masculinity and physicality as it relates to the perception of black and brown young men.
Wiley’s paintings were initially based on photographs found on the streets of Harlem. Over time, however, Wiley was led toward an international approach, featuring models found in other urban parts of the world such as Senegal, Mumbai, and Rio de Janeiro.
Kehinde’s models are asked to assume poses found in paintings or sculptures that represent the history of their surroundings. His heroic paintings exhibit a modern style in a unique and contemporary manner, subtly addressing complex issues that many would prefer remain undiscussed. Focusing on the socio-political history of the world, Wiley’s paintings and sculptures “quote historical sources and position young black men within the field of power.”
Kehinde Wiley’s work is found in many public collections throughout the world, including the Minneapolis Institute of Art; Brooklyn Museum; Detroit Institute of Arts; Kansas City Museum; The Jewish Museum (New York) in New York, New York; High Museum of Art in Atlanta, Georgia; Los Angeles County Museum of Art in Los Angeles, California; Hammer Museum, in Los Angeles, California; and the Milwaukee Art Museum among many, many others.