Last week, while perusing AdWeek’s website and brushing up on recent happenings in the world of advertising, I stumbled upon a piece of news that instantly had our creative team “oohing and aahing.” With a move that is receiving as much criticism as applaud, Anheuser-Busch has brazenly renamed it’s red-labeled brand to … care to guess? … “America.”
When thinking of domestic beer, no brand comes to mind before Budweiser (except perhaps for it’s counterpart, Bud Light). Similarly, when thinking of the world, no country comes to mind before the grand ol’ USofA. And what better merriment could there be for summertime than the combination of America and her favorite brew. Whether you love or hate the beer, and love or hate the idea behind Anheuser-Busch’s marketing decision, you can’t argue with the underlying brilliance behind the choice.
Apart from Anheuser-Busch being a former client of Cfx Inc., the reason our creative team was losing its gourd over the discovery is because this is exactly the type of resonance creative agencies hope to affect when working on branding assignments such as this. A team of designers could spend hours, days, even weeks creating the most intricate and detailed design for a rebranded beer label, utilizing every skill they’d learned in all their cumulative years of designing, and Budweiser’s new “America” label serves as proof that sometimes, all you need is a clever name.