It’s no secret that the Super Bowl is this weekend. It’s a media headline across every medium (see what I did there?) of communication. And if you’ve ever heard of the Super Bowl, you’ve certainly heard of its advertising presence; print, web, and most specifically, television commercials. In fact, the commercials are almost more anticipated than the game itself, and fill over a third of the broadcasting space during the game. Not only are advertisements on their way to owning as much airtime as the game (if not more), but the ad cost is utterly staggeringand only continues to grow. In 2015, for Super Bowl XLIX, advertisers collectively spent over a half billion dollars on airtime. The smallest advertising space, purchased by Avacados from Mexico, was 30 seconds and cost a whopping $4.5 million. In no other instance does the expression “time is money” bear as much literal weight as it does during the hours that the Super Bowl airs, and whether most realize it or not, the ad space comes with unusually high expectations from the awaiting viewers. Some ads are successful, some are complete failures, but one thing they have in common is that they all pose a financial risk. Furthermore, art is subjective, so who’s to say your multi-million dollar ad will be worth spit to the rest of the viewing world?
There’s a saying that most have heard, “quality over quantity.” Here atCfx, Inc. in St. Louis, MO we pride ourselves on putting quality first in every endeavor no matter how large or small. While competing for the most expensive airtime on television isn’t exactly in Cfx’s wheelhouse, having the same monumental impact on the viewer is. Effectiveness is our entire universe. Without producing an effective advertisement it would be difficult to keep the lights on, so “quality over quantity” is (and for all creative agencies, should be) the credo. Cfx’s owners Chris Frankand Megan Frank have done a brilliant job of keeping their agency’s pulse alive and well since its groundbreaking in 2001, and the quality of work will always be at the forefront of their endeavors. Cost assessment aside, just because the Super Bowl is the most watched event on television each year doesn’t necessarily mean people are paying attention. It is up to the advertiser to not only capture the viewer’s attention, but to hold it. This is applicable in all realms of the advertising world, not just during Super Bowl commercials. Similarly, an ad’s reach means nothing if the ad itself doesn’t do its job, and Cfx proudly stands by the quality and breadth of their portfolio.
Have a couple of cold ones this Sunday, eat some wings, doze off with a plate of nachos on your lap, but most of all, enjoy the party!
For a closer look at how Cfx parties, look below.