With mobile advertising being a big focus within the marketing industry, advertisers are finding interestingly deceptive ways to engage consumers these days. AdWeek has outlined some recent methods that have taken consumers by surprise ...
Trick 1: Placing a brown pixel on a bright pink background to look like a piece of dust.
Chatmost recently launched a mobile advertisement with a small brown speck on it to prompt users to physically touch the ad.
Trick 2: Placing a curved line in the middle of the picture to look like a piece of hair.
An Instagram Stories ad for a Chinese sneaker manufacturer called Kaiwei Ni recently added a curved line to an ad in order for users to physically interact despite their interest.
Trick 3: Using a "new email message" icon to encourage consumers to click on an unbranded ad.
The approach is essentially copying a user experience that you were used to being excited by and tricking you with it.