Whether referring to live chat interfaces on brands' websites, or voice-activated communication on devices like the Amazon Echo, the world is becoming not only more voice-oriented, but also more conversational. In this sense, brands are starting to connect with their audiences in a different manner than ever before.
Brands are beginning to gather individual data about their consumers so they can more accurately mirror their personalities, and ultimately, more effectively meet their needs. The information gained from today's conversational interfaces (social media, live chat, voice-activated devices, etc.) allows for brands to collect detailed information on behaviors, language patterns, and preferences. Simply put, brand recognition is no longer limited to logos and typefaces.
While brands are gaining the ability to become more human in their interactions with consumers, this conversation and compassion is going to become increasingly expected as a part of the customer's experience.