Cfx teamed up with long time client and friend Kodner Watkins to extend a corporate rebrand through their new office for an updated look. This signage update brings the logo throughout the space as an extension of the brand, featuring elements that are larger than life.
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Kohlbecker continues his 2019 tour after a wildly successful run in the 2018 Canadian F1600 Toyo Tires Championship where he finished on the podium in both the Ontario series and the Ontario/Quebec Super Series. Spike is continuing the podium trend in the first half of the season Down Under, finding himself in a podium spot in all but one event thus far. See if you can spot Cfx in some of Spike’s adventures.
JP Morgan Portfolio Company Partners with Blockchain Startup, Citizens Reserve, Run By Former Deloitte Boss, Eric Piscini.
Chris Frank and Cfx, Inc. are elated about Citizens Reserve’s recent partnership with Smartrac, a JP Morgan portfolio company dealing in the product digitization space. With Eric Piscini at the helm, Citizens Reserve will use its blockchain-powered SUKU supply chain platform to integrate with Smartrac.
Smartrac is one of the world's top players in the Radio-Frequency Identification (RFID) and Internet of Things (IoT) technology space. Smartrac's involvement spans many industries, such as food. According to a statement, "Smartrac is a JP Morgan major portfolio company and Alibaba recently took a minority stake to deploy enhanced brand protection solutions."
The partnership with Citizens Reserve looks to bridge Smartrac's technology into the blockchain ecosystem, connecting the digital and physical worlds. Adding blockchain to the supply chain also provides a new aspect of security and tracking. Blockchain has the potential to significantly cut down on tampering due to its immutable ledger.
The combination of Smartrac’s digital enablement capabilities along with Citizen’s Reserves’ SUKU platform will provide a unique identity for each physical product with a transparent and accessible supply chain solution.
Learn More via Forbes
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The entire Frank Family celebrated 110 years of marriage on the rooftop of a gorgeous apartment located in Barcelona, Spain. The Franks spent several days in Barcelona before boarding a Mediterranean cruise: Jerroy and Dodie Frank of Glendale (60 years of marriage); Amy, Todd, and Spike Kohlbecker of Kirkwood (25 years of marriage); and Chris, Megan, Cloe, Lily Frank of Ladue (25 years of marriage). Pictured, from left: Front row - Chris Frank, Cloe Frank, Amy Kohlbecker, Dodie Frank; back row - Megan Frank, Lily Frank, Spike Kohlbecker, Todd Kohlbecker, Jerroy Frank.
Read More from Webster-Kirkwood Times
Cfx, Inc. is excited to congratulate UNCOMN, LLC. on their rebrand. Being a partner in the transition of Aegis Strategies to UNCOMN has been a pleasure, as we have been able to work with talented individuals and a wonderful organization.
Be sure to keep an eye out for UNCOMN as they analyze, design and deliver customized people, process, technology, and data solutions to solve your most complex business challenges.
Halloween is always a fun and creative celebration at Cfx, with everyone bringing their creative power together to dress up and enjoy the day. Check out these Cfx characters and see if you can figure out their true identity!
A Happy Halloween from Cfx!
Megan Frank VP of Creative at Cfx Inc. was honored to accept Businesswoman of the Year this past weekend at the Pink & Pearls Luncheon hosted by Valeda’s Hope at Hilton St. Louis Frontenac.
“I measure my success as a businesswoman, not by the success of my business but, by how successful I am at balancing a business, parenthood and contributing to my community. It is an honor to support Valeda’s Hope.”
Valeda’s Hope, a St. Louis non-profit group that navigates women through the breast cancer process from mammogram to survivorship and educates women on health issues presented this award for Megan’s outstanding achievements and involvement not only within the organization but personally as well.
“Megan Frank has continually worked behind the scenes for Valeda's Hope without fail from the beginning of the year to the end of the year. Megan even responds to Valeda‘s Hope emails and texts throughout the night to make sure we are on one accord. Throughout all of this she is still a wife, mother, friend, and aunt. Megan also manages to keep it altogether while running her own business Cfx, Inc. We are very proud of Megan and all her efforts to make this world a better place. Megan was so deserving of the Valeda‘s Hope 2018 Businesswoman of the Year, My Strength Is Your Strength Award. She continues to win even when she feels like she may not be winning. A Winning Woman she is!”
Cfx Inc. has been a sponsor of Valeda's Hope since the beginning. We are always receiving compliments in regards to our website www.valedashope.org, thanks to Cfx, Inc.
“You can’t run a not for profit without a website. Thank you Megan for believing in Valeda’s Hope.”
As the evolution of digital marketing allows ad-targeting to become more and more granular, brands are finding new and innovative ways to reach out to their audience. Weather-based geo-targeting is a new type of "contextual advertising" being leveraged, which delivers tailored ads to people based specifically on the weather they're experiencing. Below are three companies that are capitalizing on this emerging technology.
Beer always sounds the most refreshing on a hot summer day. Owners of Coors Light and Molson Canadian Cider, Molson decided to experiment with weather-triggered ads for the two brands. Anytime the temperature rose above 74 and sunny, Facebook ads would be triggered that would say things such as "Summer heat? Simply say 'cider." Molson experienced higher clickthrough and engagement rates while running these ads, ultimately resulting in a lower cost-per-click.
BMW's xDrive four-wheel-drive system is especially effective in poor weather and road conditions. Accordiingly, BMW wanted their ads to correspond with inclement weather, so one year ago they deployed a Facebook video ad campaign that showed the true prowess of the xDrive system. They programmed their video ads to trigger based on inclement weather conditions all across the globe. Using users' location data and real-time weather information, BMW saw a 30 percent rise in engagement, and a whopping 16:1 return on investment.
Burton, a sporting goods and apparel company, took a slightly different route with weather-related advertisements. Burton added a weather-dependent tile to its homepage which would reference a visitor's local forecast, then make product recommendations that aligned with those weather conditions. Burton saw a nearly 12 percent increase in their website conversions.
Following the release of Brave, Eich also launched BAT (Basic Attention Token), a new cryptocurrency which will integrate with Brave to reward users for their attention, while allowing advertisers and publishers to serve fewer (but more targeted) ads, ultimately giving users access to the specific type of ad content they value.
Click here for an extended story by VICE on how cryptocurrency is changing advertising and how blockchaining continues to grow as one of the world's emerging technologies.
For many years now, digital advertising has been at the forefront of marketing efforts. Consumers spend more time on their devices than they do consuming printed media, and as such, advertisers have focused their attention accordingly. Ever since the implementation of digital billboards, there has been an uptick in billboard ad buys.
Social media has cultivated a visually-driven advertising world, opening up the opportunity for billboards to make a big impression that could ultimately lead to millions of additional impressions. Here are three things advertisers are doing to ensure that their digital and out-of-home campaigns are working together.
Location Is Key
Location is the most important thing to consider when planning an out-of-home campaign. Most importantly, the environment should reflect your brand. The easier it is for someone to stop and absorb your advertisement, the more lasting the impression will be.
Budgets and Partners
Adweek reported that the average cost per click increased 136 percent in the first half of 2017, and while digital pricing is rapidly increasing, billboard pricing has remained relatively stable. Figuring out how to effectively tie outdoor in with digital campaigns, and working with the right media buyer, can allow a creative play between digital and physical advertising efforts.
Make Digital and Physical Work Together
Tying digital ads to a billboard campaign can be accomplished in a number of creative ways. Using geotargeting, consumers can unlock special offers and features when standing near the billboard. Contests can even require fans and customers to take a selfie with the billboard.
As marketers and advertisers, our job is to design in a way that achieves measurable outcomes using the broad range of tools we have at our disposal. Today's audience craves a personalized experience, and technology has given us the opportunity to give them just that.
Now that we have thorough insights on our digital advertising efforts, we get more of a bird's eye view of the success (or failure) of our advertising efforts and design decisions. This opportunity to synthesize and dissect our successes can continuously help us design more thoughtfully.
We must approach design strategically, making the aesthetics of our advertisements more engaging than those of yesteryear so as to keep up with the experience the consumer wants.
Though our designs are made for a large audience, they are essentially aimed at a much smaller audience: the individual. Making an experience personal simplifies the level of understanding for the user, and enables interaction with the marketing message.
Blockchain continues to live in the shadow of cryptocurrencies like Bitcoin and Ethereum, but marketers and advertisers could benefit greatly from leveraging blockchain's decentralized ledger. Below are the three major ways marketers and advertisers are better targeting customers and increasing ROI through the use of blockchain technology.
Blockchain allows buyers and sellers to become more directly connected. Using a public key on the blockchain, marketers are able to identify and track potential prospects and their buying behaviors.
As new privacy laws are written to supplement the laws already in place, it is becoming increasingly difficult for advertisers to legally collect information from consumers. Blockchain will allow smart contracts to certify rights and privileges such as where data is allowed to be stored, used, etc. This will give marketers the ability to geofence data, thus keeping them ahead of the regulatory curve.
Marketers struggle to verify the identity of the person (or bot) on the other end of a click. The fact that 50-60 percent of clicks are performed by bots dilutes ROI calculations. Blockchain verifies the identity of their ad clicks and increases ROI while cutting down on fraudulent clicks.
Although blockchain is still a relatively new tool in the marketing and advertising space, once it becomes more commonplace marketers will be able to more effectively adhere to regulatory changes, identify users, and prevent fraud.
Whether referring to live chat interfaces on brands' websites, or voice-activated communication on devices like the Amazon Echo, the world is becoming not only more voice-oriented, but also more conversational. In this sense, brands are starting to connect with their audiences in a different manner than ever before.
Brands are beginning to gather individual data about their consumers so they can more accurately mirror their personalities, and ultimately, more effectively meet their needs. The information gained from today's conversational interfaces (social media, live chat, voice-activated devices, etc.) allows for brands to collect detailed information on behaviors, language patterns, and preferences. Simply put, brand recognition is no longer limited to logos and typefaces.
While brands are gaining the ability to become more human in their interactions with consumers, this conversation and compassion is going to become increasingly expected as a part of the customer's experience.