If we learn nothing else from this tragedy, we learn that life is short and there is no time for hate.
- Sandy Dahl, wife of Flight 93 pilot Jason Dahl
How To Become The Most-Respected, Most In-Demand Personal Brand In Your Marketplace
In Part II of this interview with Personal Branding powerhouse Chris Frank, CEO and Co-Founder of Cfx, Chris reveals the blueprint he and his wife, Megan have used to help their clients become well-respected, in-demand brands.
Listen to both parts on itunes!
How To Become The Most-Respected, Most In-Demand Personal Brand In Your Marketplace with guest Chris Frank, CEO and Co-Founder of CFX
Be sure to tune into part II of this interview via itunes!
Cfx teamed up with long time client and friend Kodner Watkins to extend a corporate rebrand through their new office for an updated look. This signage update brings the logo throughout the space as an extension of the brand, featuring elements that are larger than life.
Hawkeye makes it simple to test your products, whether you’re a designer, marketer, or researcher.
This tool gives you the flexibility to test everything from prototypes to finished products. Best of all, you can get up and running in just a few minutes.
Being able to understand exactly how people use your products. Learn what’s eye catching, what’s confusing, and what could be improved.
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View Numerical Stats
How to get it.
For more information check out https://www.usehawkeye.com/
Cfx, Inc. is excited to congratulate UNCOMN, LLC. on their rebrand. Being a partner in the transition of Aegis Strategies to UNCOMN has been a pleasure, as we have been able to work with talented individuals and a wonderful organization.
Be sure to keep an eye out for UNCOMN as they analyze, design and deliver customized people, process, technology, and data solutions to solve your most complex business challenges.
Taking a look at this web design project by Dops Digital, a studio based in Lviv, Ukraine. Their latest project is about either a concept or an upcoming new site for National Geographic. Built with an 8-Point Grid, the visual approach will be mostly about vertical rhythm to play with the repetitive pattern.
The team over Dops has done a tremendous job with the interactions, let's a look at the "search" for example. The UX pattern is different from what we are used to. With no input field and a smooth animation to trigger the "search". Along with more features, you should definitely check out the entire project.
As the evolution of digital marketing allows ad-targeting to become more and more granular, brands are finding new and innovative ways to reach out to their audience. Weather-based geo-targeting is a new type of "contextual advertising" being leveraged, which delivers tailored ads to people based specifically on the weather they're experiencing. Below are three companies that are capitalizing on this emerging technology.
Beer always sounds the most refreshing on a hot summer day. Owners of Coors Light and Molson Canadian Cider, Molson decided to experiment with weather-triggered ads for the two brands. Anytime the temperature rose above 74 and sunny, Facebook ads would be triggered that would say things such as "Summer heat? Simply say 'cider." Molson experienced higher clickthrough and engagement rates while running these ads, ultimately resulting in a lower cost-per-click.
BMW's xDrive four-wheel-drive system is especially effective in poor weather and road conditions. Accordiingly, BMW wanted their ads to correspond with inclement weather, so one year ago they deployed a Facebook video ad campaign that showed the true prowess of the xDrive system. They programmed their video ads to trigger based on inclement weather conditions all across the globe. Using users' location data and real-time weather information, BMW saw a 30 percent rise in engagement, and a whopping 16:1 return on investment.
Burton, a sporting goods and apparel company, took a slightly different route with weather-related advertisements. Burton added a weather-dependent tile to its homepage which would reference a visitor's local forecast, then make product recommendations that aligned with those weather conditions. Burton saw a nearly 12 percent increase in their website conversions.
Following the release of Brave, Eich also launched BAT (Basic Attention Token), a new cryptocurrency which will integrate with Brave to reward users for their attention, while allowing advertisers and publishers to serve fewer (but more targeted) ads, ultimately giving users access to the specific type of ad content they value.
Click here for an extended story by VICE on how cryptocurrency is changing advertising and how blockchaining continues to grow as one of the world's emerging technologies.
For many years now, digital advertising has been at the forefront of marketing efforts. Consumers spend more time on their devices than they do consuming printed media, and as such, advertisers have focused their attention accordingly. Ever since the implementation of digital billboards, there has been an uptick in billboard ad buys.
Social media has cultivated a visually-driven advertising world, opening up the opportunity for billboards to make a big impression that could ultimately lead to millions of additional impressions. Here are three things advertisers are doing to ensure that their digital and out-of-home campaigns are working together.
Location Is Key
Location is the most important thing to consider when planning an out-of-home campaign. Most importantly, the environment should reflect your brand. The easier it is for someone to stop and absorb your advertisement, the more lasting the impression will be.
Budgets and Partners
Adweek reported that the average cost per click increased 136 percent in the first half of 2017, and while digital pricing is rapidly increasing, billboard pricing has remained relatively stable. Figuring out how to effectively tie outdoor in with digital campaigns, and working with the right media buyer, can allow a creative play between digital and physical advertising efforts.
Make Digital and Physical Work Together
Tying digital ads to a billboard campaign can be accomplished in a number of creative ways. Using geotargeting, consumers can unlock special offers and features when standing near the billboard. Contests can even require fans and customers to take a selfie with the billboard.
As marketers and advertisers, our job is to design in a way that achieves measurable outcomes using the broad range of tools we have at our disposal. Today's audience craves a personalized experience, and technology has given us the opportunity to give them just that.
Now that we have thorough insights on our digital advertising efforts, we get more of a bird's eye view of the success (or failure) of our advertising efforts and design decisions. This opportunity to synthesize and dissect our successes can continuously help us design more thoughtfully.
We must approach design strategically, making the aesthetics of our advertisements more engaging than those of yesteryear so as to keep up with the experience the consumer wants.
Though our designs are made for a large audience, they are essentially aimed at a much smaller audience: the individual. Making an experience personal simplifies the level of understanding for the user, and enables interaction with the marketing message.
Blockchain continues to live in the shadow of cryptocurrencies like Bitcoin and Ethereum, but marketers and advertisers could benefit greatly from leveraging blockchain's decentralized ledger. Below are the three major ways marketers and advertisers are better targeting customers and increasing ROI through the use of blockchain technology.
Blockchain allows buyers and sellers to become more directly connected. Using a public key on the blockchain, marketers are able to identify and track potential prospects and their buying behaviors.
As new privacy laws are written to supplement the laws already in place, it is becoming increasingly difficult for advertisers to legally collect information from consumers. Blockchain will allow smart contracts to certify rights and privileges such as where data is allowed to be stored, used, etc. This will give marketers the ability to geofence data, thus keeping them ahead of the regulatory curve.
Marketers struggle to verify the identity of the person (or bot) on the other end of a click. The fact that 50-60 percent of clicks are performed by bots dilutes ROI calculations. Blockchain verifies the identity of their ad clicks and increases ROI while cutting down on fraudulent clicks.
Although blockchain is still a relatively new tool in the marketing and advertising space, once it becomes more commonplace marketers will be able to more effectively adhere to regulatory changes, identify users, and prevent fraud.
Whether referring to live chat interfaces on brands' websites, or voice-activated communication on devices like the Amazon Echo, the world is becoming not only more voice-oriented, but also more conversational. In this sense, brands are starting to connect with their audiences in a different manner than ever before.
Brands are beginning to gather individual data about their consumers so they can more accurately mirror their personalities, and ultimately, more effectively meet their needs. The information gained from today's conversational interfaces (social media, live chat, voice-activated devices, etc.) allows for brands to collect detailed information on behaviors, language patterns, and preferences. Simply put, brand recognition is no longer limited to logos and typefaces.
While brands are gaining the ability to become more human in their interactions with consumers, this conversation and compassion is going to become increasingly expected as a part of the customer's experience.
Craig Ward, a design director from New York, was asked to design a typeface specifically for England's 2018 World Cup kit. He wanted to create a typeface that hinged on the aesthetic of St. George's cross, so he modeled and animated the type in 3D software, featuring a combination of inline, outline and fill weights to achieve the twisting feel.
With mobile advertising being a big focus within the marketing industry, advertisers are finding interestingly deceptive ways to engage consumers these days. AdWeek has outlined some recent methods that have taken consumers by surprise ...
Trick 1: Placing a brown pixel on a bright pink background to look like a piece of dust.
Chatmost recently launched a mobile advertisement with a small brown speck on it to prompt users to physically touch the ad.
Trick 2: Placing a curved line in the middle of the picture to look like a piece of hair.
An Instagram Stories ad for a Chinese sneaker manufacturer called Kaiwei Ni recently added a curved line to an ad in order for users to physically interact despite their interest.
Trick 3: Using a "new email message" icon to encourage consumers to click on an unbranded ad.
The approach is essentially copying a user experience that you were used to being excited by and tricking you with it.