Cfx teamed up with long time client and friend Kodner Watkins to extend a corporate rebrand through their new office for an updated look. This signage update brings the logo throughout the space as an extension of the brand, featuring elements that are larger than life.
Cfx, Inc. is excited to announce Clone Spirits. The company behind a new and revolutionary product that will change the landscape of the alcohol and spirits industry in its entirety. Being a partner in the discovery and establishment of this new brand has truly been a delight for us. We’ve been given the chance to work closely with the talented individuals that are working hard to bring this product to market. A huge shoutout to the outstanding group of engineers and product development team who are working on this exciting project with us.
As a means of increasing exposure and awareness for Clone Spirits, Cfx, Inc. will be creating private events in key locations in the near future to kickoff this exciting new brand. Stay tuned for future updates and the highly anticipated public reveal of Clone Spirits.
JP Morgan Portfolio Company Partners with Blockchain Startup, Citizens Reserve, Run By Former Deloitte Boss, Eric Piscini.
Chris Frank and Cfx, Inc. are elated about Citizens Reserve’s recent partnership with Smartrac, a JP Morgan portfolio company dealing in the product digitization space. With Eric Piscini at the helm, Citizens Reserve will use its blockchain-powered SUKU supply chain platform to integrate with Smartrac.
Smartrac is one of the world's top players in the Radio-Frequency Identification (RFID) and Internet of Things (IoT) technology space. Smartrac's involvement spans many industries, such as food. According to a statement, "Smartrac is a JP Morgan major portfolio company and Alibaba recently took a minority stake to deploy enhanced brand protection solutions."
The partnership with Citizens Reserve looks to bridge Smartrac's technology into the blockchain ecosystem, connecting the digital and physical worlds. Adding blockchain to the supply chain also provides a new aspect of security and tracking. Blockchain has the potential to significantly cut down on tampering due to its immutable ledger.
The combination of Smartrac’s digital enablement capabilities along with Citizen’s Reserves’ SUKU platform will provide a unique identity for each physical product with a transparent and accessible supply chain solution.
Learn More via Forbes
Learn More via Yahoo
Halloween is always a fun and creative celebration at Cfx, with everyone bringing their creative power together to dress up and enjoy the day. Check out these Cfx characters and see if you can figure out their true identity!
A Happy Halloween from Cfx!
For many years now, digital advertising has been at the forefront of marketing efforts. Consumers spend more time on their devices than they do consuming printed media, and as such, advertisers have focused their attention accordingly. Ever since the implementation of digital billboards, there has been an uptick in billboard ad buys.
Social media has cultivated a visually-driven advertising world, opening up the opportunity for billboards to make a big impression that could ultimately lead to millions of additional impressions. Here are three things advertisers are doing to ensure that their digital and out-of-home campaigns are working together.
Location Is Key
Location is the most important thing to consider when planning an out-of-home campaign. Most importantly, the environment should reflect your brand. The easier it is for someone to stop and absorb your advertisement, the more lasting the impression will be.
Budgets and Partners
Adweek reported that the average cost per click increased 136 percent in the first half of 2017, and while digital pricing is rapidly increasing, billboard pricing has remained relatively stable. Figuring out how to effectively tie outdoor in with digital campaigns, and working with the right media buyer, can allow a creative play between digital and physical advertising efforts.
Make Digital and Physical Work Together
Tying digital ads to a billboard campaign can be accomplished in a number of creative ways. Using geotargeting, consumers can unlock special offers and features when standing near the billboard. Contests can even require fans and customers to take a selfie with the billboard.
As marketers and advertisers, our job is to design in a way that achieves measurable outcomes using the broad range of tools we have at our disposal. Today's audience craves a personalized experience, and technology has given us the opportunity to give them just that.
Now that we have thorough insights on our digital advertising efforts, we get more of a bird's eye view of the success (or failure) of our advertising efforts and design decisions. This opportunity to synthesize and dissect our successes can continuously help us design more thoughtfully.
We must approach design strategically, making the aesthetics of our advertisements more engaging than those of yesteryear so as to keep up with the experience the consumer wants.
Though our designs are made for a large audience, they are essentially aimed at a much smaller audience: the individual. Making an experience personal simplifies the level of understanding for the user, and enables interaction with the marketing message.
More than half of all digital video consumption occurred on smartphones last year, and streaming video takes up to 83 percent of total mobile data consumed. This change in user consumption patterns represents an opportunity for business-to-business brands to score points with their customers and prospects via social media.
In December, eMarketer made waves by releasing its first B2B digital ads report, forecasting the space will grow to $4.6 billion in 2018, expanding 13 percent from last year’s $4.07 billion. In 2018, there are great opportunities in mobile video thanks to the accessibility of the hand-held medium.
AdWeek has outlined 4 tips for B2B marketers to excel within the mobile landscape.
B2B brands should experiment with creating snackable, three-to-10 second clips, which are becoming the norm as audiences’ attention spans have shrunk with the rise of mobile devices.
B2C advertisers should also acknowledge that branding in their space is starting to look a lot more like B2C efforts.
Digital lead-generation has been evident since social media networks have become commonplace for ad campaigns. eMarketer has outlined that 63 percent of B2B buyers last year were utilizing mobile devices for work more than they were in 2016.
Mastering mobile video sooner rather than later will give you a huge advantage because they’ll stand above the crowd and ultimately track customers.
Blockchain continues to live in the shadow of cryptocurrencies like Bitcoin and Ethereum, but marketers and advertisers could benefit greatly from leveraging blockchain's decentralized ledger. Below are the three major ways marketers and advertisers are better targeting customers and increasing ROI through the use of blockchain technology.
Blockchain allows buyers and sellers to become more directly connected. Using a public key on the blockchain, marketers are able to identify and track potential prospects and their buying behaviors.
As new privacy laws are written to supplement the laws already in place, it is becoming increasingly difficult for advertisers to legally collect information from consumers. Blockchain will allow smart contracts to certify rights and privileges such as where data is allowed to be stored, used, etc. This will give marketers the ability to geofence data, thus keeping them ahead of the regulatory curve.
Marketers struggle to verify the identity of the person (or bot) on the other end of a click. The fact that 50-60 percent of clicks are performed by bots dilutes ROI calculations. Blockchain verifies the identity of their ad clicks and increases ROI while cutting down on fraudulent clicks.
Although blockchain is still a relatively new tool in the marketing and advertising space, once it becomes more commonplace marketers will be able to more effectively adhere to regulatory changes, identify users, and prevent fraud.
Whether referring to live chat interfaces on brands' websites, or voice-activated communication on devices like the Amazon Echo, the world is becoming not only more voice-oriented, but also more conversational. In this sense, brands are starting to connect with their audiences in a different manner than ever before.
Brands are beginning to gather individual data about their consumers so they can more accurately mirror their personalities, and ultimately, more effectively meet their needs. The information gained from today's conversational interfaces (social media, live chat, voice-activated devices, etc.) allows for brands to collect detailed information on behaviors, language patterns, and preferences. Simply put, brand recognition is no longer limited to logos and typefaces.
While brands are gaining the ability to become more human in their interactions with consumers, this conversation and compassion is going to become increasingly expected as a part of the customer's experience.
With mobile advertising being a big focus within the marketing industry, advertisers are finding interestingly deceptive ways to engage consumers these days. AdWeek has outlined some recent methods that have taken consumers by surprise ...
Trick 1: Placing a brown pixel on a bright pink background to look like a piece of dust.
Chatmost recently launched a mobile advertisement with a small brown speck on it to prompt users to physically touch the ad.
Trick 2: Placing a curved line in the middle of the picture to look like a piece of hair.
An Instagram Stories ad for a Chinese sneaker manufacturer called Kaiwei Ni recently added a curved line to an ad in order for users to physically interact despite their interest.
Trick 3: Using a "new email message" icon to encourage consumers to click on an unbranded ad.
The approach is essentially copying a user experience that you were used to being excited by and tricking you with it.
Web design has undergone tremendous evolution since the first site launched in mid-1991. Beginning as a simple text-based page, websites have now grown into fully-interactive, animated pages that can intelligently accommodate multiple interfaces including cell phones, tablets, desktops, and more.
Editorial designs are beginning to replicate beautifully-designed magazine pages, and with the integration of animation, the reader experience is being improved upon every single day. The animations featured in this article are elements of the portfolio of Poland-based designer Adam Zielonko, who hints at a potential new trend in web and visual design.
Earlier this month, Facebook reported that it would put a new focus on “meaningful social interactions” with close friends and family in its News Feed, instead of content from publishers and brands. As advertisers, how do we effectively reach our target audiences on a platform that's become the universal norm?
Facebook has emphasized to ad agencies that the shift will affect the visibility of publishers that have been able to reach readers for free through News Feed’s automated placement of their posts. It won't, however, affect the sponsored posts that businesses pay to show people as they scroll.
Advertising executives have speculated that the new rules could ultimately give rise to the social network’s video capabilities. Examining the details that Facebook has shared so far, like reducing videos from publishers in the feed and giving priority to content that can “spark conversation,” some see an opening for the company’s emerging Facebook Watch video section and its live videos.
Facebook has said that it wanted people to spend less time “passively” viewing content. While this is a valid social concern, it's also a call to advertisers to get more creative with our outreach and more strategic with our messaging.
Source: New York Times
By 2021, the United States alone is projected to spend close to $120 billion on digital marketing. With over 50 percent of ad traffic being generated by bots, marketers have no guarantee that those ads will result in conversions. Blockchain and smart contract technology is aiming to change that.
Ethereum's blockchain technology allows for the secure storage and distribution of transaction information, and restricts it from being copied or manipulated. Effectively, this blockchain will remove the need for middlemen when it comes to buying and selling things, including digital marketing.
Google and Facebook currently control the digital marketing sector, but Ethereum's blockchain is already being employed by the search engine BitClave. BitClave allows users to decide how much data they release to advertisers, and compensates them for that data, ultimately removing services like Google AdWords from the equation. Although a new technology, it seems imminent that blockchain will continue to change the landscape for online advertising by connecting the business directly to the consumer.
We're all familiar with "Best of the Year" awards: best movie, best song, best book, best albums, best tv series, word of the year, etc. Just about any category you can think of is funneled into a "best of" list.
We recently stumbled onto Pantone's "Color of the Year", and couldn't think of a more relevant "best" that pertains to our industry. Not only that, but the rationale they provide for declaring these colors the best of each year are poetic, to say the least.
Pantone has already declared the color of 2018 will be Ultra Violet. The reasoning behind Pantone's selection is not what you might think. It pertains not to design, but to something much greater.
Each year on Halloween, the characters on the Cfx, Inc. team relish in the opportunity to dress up as different characters. This year was a spooktacular time, with our friends from St. Louis Earth Day, Green Dining Alliance, and Emerging Wisdom joining us for a pot luck lunch, followed by the annual Cfx costume-contest photoshoot. See if you can guess who everyone is! Happy Halloween!