A decade ago, Bitcoin was a new form of digital currency that only a handful knew about, few understood, and even fewer invested in. Today, Bitcoin is the fastest growing cryptocurrency in the world with thousands of others in its shadow. While many still have a hard time understanding what virtual currency is, the time to learn is now, as the market continues to expand rapidly and the use of these cryptocurrencies becomes commonplace.
Cryptocurrency is driven by the technology known as blockchain, a continuously growing list of records or transactions, called blocks, which are linked and secured using cryptography.
Unlike with cryptocurrency, advertising can employ blockchain in a number of ways. The applications in advertising will help companies target audiences better, share data, make users safer and more private, and centralize who controls the data that the industry relies on.
Ever since the original (bitcoin), blockchains being built have expanded upon the importance of such transparency, and many of the most influential chains will find their most relevant applications in the advertising world.