Burger King’s newest TV ad campaign claims each spot was “created by artificial intelligence,” an explanation that precedes some truly bizarre voice-overs, such as, “Bed of lettuce for you to sleep on, bed of mayonnaise for extra sleep,” and, “Burger King logo appears.”
In a statement announcing the campaign—which will air during prime time on cable networks including MTV, History, TBS, Adult Swim and E!—the brand refers to as the creation of “a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like.”
Is that true? No. It’s all one big joke at AI’s expense. But the laughs are real:
“Artificial intelligence is not a substitute for a great creative idea coming from a real person.”
- Marcelo Pascoa, global head of brand marketing, Burger King
The real people behind the ad are the creatives at agency David Miami, the shop behind several of Burger King’s most popular marketing stunts, including “Whopper Neutrality” and “Google Home of the Whopper.”
Congratulations, humans of David. You’ve staved off marketing’s machine uprising for at least a few more days. Use your time wisely, for when the robots come, they will not remember you fondly.