Cfx teamed up with long time client and friend Kodner Watkins to extend a corporate rebrand through their new office for an updated look. This signage update brings the logo throughout the space as an extension of the brand, featuring elements that are larger than life.
Cfx, Inc. is excited to announce Clone Spirits. The company behind a new and revolutionary product that will change the landscape of the alcohol and spirits industry in its entirety. Being a partner in the discovery and establishment of this new brand has truly been a delight for us. We’ve been given the chance to work closely with the talented individuals that are working hard to bring this product to market. A huge shoutout to the outstanding group of engineers and product development team who are working on this exciting project with us.
As a means of increasing exposure and awareness for Clone Spirits, Cfx, Inc. will be creating private events in key locations in the near future to kickoff this exciting new brand. Stay tuned for future updates and the highly anticipated public reveal of Clone Spirits.
As marketers and advertisers, our job is to design in a way that achieves measurable outcomes using the broad range of tools we have at our disposal. Today's audience craves a personalized experience, and technology has given us the opportunity to give them just that.
Now that we have thorough insights on our digital advertising efforts, we get more of a bird's eye view of the success (or failure) of our advertising efforts and design decisions. This opportunity to synthesize and dissect our successes can continuously help us design more thoughtfully.
We must approach design strategically, making the aesthetics of our advertisements more engaging than those of yesteryear so as to keep up with the experience the consumer wants.
Though our designs are made for a large audience, they are essentially aimed at a much smaller audience: the individual. Making an experience personal simplifies the level of understanding for the user, and enables interaction with the marketing message.
More than half of all digital video consumption occurred on smartphones last year, and streaming video takes up to 83 percent of total mobile data consumed. This change in user consumption patterns represents an opportunity for business-to-business brands to score points with their customers and prospects via social media.
In December, eMarketer made waves by releasing its first B2B digital ads report, forecasting the space will grow to $4.6 billion in 2018, expanding 13 percent from last year’s $4.07 billion. In 2018, there are great opportunities in mobile video thanks to the accessibility of the hand-held medium.
AdWeek has outlined 4 tips for B2B marketers to excel within the mobile landscape.
B2B brands should experiment with creating snackable, three-to-10 second clips, which are becoming the norm as audiences’ attention spans have shrunk with the rise of mobile devices.
B2C advertisers should also acknowledge that branding in their space is starting to look a lot more like B2C efforts.
Digital lead-generation has been evident since social media networks have become commonplace for ad campaigns. eMarketer has outlined that 63 percent of B2B buyers last year were utilizing mobile devices for work more than they were in 2016.
Mastering mobile video sooner rather than later will give you a huge advantage because they’ll stand above the crowd and ultimately track customers.
Blockchain continues to live in the shadow of cryptocurrencies like Bitcoin and Ethereum, but marketers and advertisers could benefit greatly from leveraging blockchain's decentralized ledger. Below are the three major ways marketers and advertisers are better targeting customers and increasing ROI through the use of blockchain technology.
Blockchain allows buyers and sellers to become more directly connected. Using a public key on the blockchain, marketers are able to identify and track potential prospects and their buying behaviors.
As new privacy laws are written to supplement the laws already in place, it is becoming increasingly difficult for advertisers to legally collect information from consumers. Blockchain will allow smart contracts to certify rights and privileges such as where data is allowed to be stored, used, etc. This will give marketers the ability to geofence data, thus keeping them ahead of the regulatory curve.
Marketers struggle to verify the identity of the person (or bot) on the other end of a click. The fact that 50-60 percent of clicks are performed by bots dilutes ROI calculations. Blockchain verifies the identity of their ad clicks and increases ROI while cutting down on fraudulent clicks.
Although blockchain is still a relatively new tool in the marketing and advertising space, once it becomes more commonplace marketers will be able to more effectively adhere to regulatory changes, identify users, and prevent fraud.
Whether referring to live chat interfaces on brands' websites, or voice-activated communication on devices like the Amazon Echo, the world is becoming not only more voice-oriented, but also more conversational. In this sense, brands are starting to connect with their audiences in a different manner than ever before.
Brands are beginning to gather individual data about their consumers so they can more accurately mirror their personalities, and ultimately, more effectively meet their needs. The information gained from today's conversational interfaces (social media, live chat, voice-activated devices, etc.) allows for brands to collect detailed information on behaviors, language patterns, and preferences. Simply put, brand recognition is no longer limited to logos and typefaces.
While brands are gaining the ability to become more human in their interactions with consumers, this conversation and compassion is going to become increasingly expected as a part of the customer's experience.
With mobile advertising being a big focus within the marketing industry, advertisers are finding interestingly deceptive ways to engage consumers these days. AdWeek has outlined some recent methods that have taken consumers by surprise ...
Trick 1: Placing a brown pixel on a bright pink background to look like a piece of dust.
Chatmost recently launched a mobile advertisement with a small brown speck on it to prompt users to physically touch the ad.
Trick 2: Placing a curved line in the middle of the picture to look like a piece of hair.
An Instagram Stories ad for a Chinese sneaker manufacturer called Kaiwei Ni recently added a curved line to an ad in order for users to physically interact despite their interest.
Trick 3: Using a "new email message" icon to encourage consumers to click on an unbranded ad.
The approach is essentially copying a user experience that you were used to being excited by and tricking you with it.
Web design has undergone tremendous evolution since the first site launched in mid-1991. Beginning as a simple text-based page, websites have now grown into fully-interactive, animated pages that can intelligently accommodate multiple interfaces including cell phones, tablets, desktops, and more.
Editorial designs are beginning to replicate beautifully-designed magazine pages, and with the integration of animation, the reader experience is being improved upon every single day. The animations featured in this article are elements of the portfolio of Poland-based designer Adam Zielonko, who hints at a potential new trend in web and visual design.
By 2021, the United States alone is projected to spend close to $120 billion on digital marketing. With over 50 percent of ad traffic being generated by bots, marketers have no guarantee that those ads will result in conversions. Blockchain and smart contract technology is aiming to change that.
Ethereum's blockchain technology allows for the secure storage and distribution of transaction information, and restricts it from being copied or manipulated. Effectively, this blockchain will remove the need for middlemen when it comes to buying and selling things, including digital marketing.
Google and Facebook currently control the digital marketing sector, but Ethereum's blockchain is already being employed by the search engine BitClave. BitClave allows users to decide how much data they release to advertisers, and compensates them for that data, ultimately removing services like Google AdWords from the equation. Although a new technology, it seems imminent that blockchain will continue to change the landscape for online advertising by connecting the business directly to the consumer.
We're all familiar with "Best of the Year" awards: best movie, best song, best book, best albums, best tv series, word of the year, etc. Just about any category you can think of is funneled into a "best of" list.
We recently stumbled onto Pantone's "Color of the Year", and couldn't think of a more relevant "best" that pertains to our industry. Not only that, but the rationale they provide for declaring these colors the best of each year are poetic, to say the least.
Pantone has already declared the color of 2018 will be Ultra Violet. The reasoning behind Pantone's selection is not what you might think. It pertains not to design, but to something much greater.
A decade ago, Bitcoin was a new form of digital currency that only a handful knew about, few understood, and even fewer invested in. Today, Bitcoin is the fastest growing cryptocurrency in the world with thousands of others in its shadow. While many still have a hard time understanding what virtual currency is, the time to learn is now, as the market continues to expand rapidly and the use of these cryptocurrencies becomes commonplace.
Cryptocurrency is driven by the technology known as blockchain, a continuously growing list of records or transactions, called blocks, which are linked and secured using cryptography.
Unlike with cryptocurrency, advertising can employ blockchain in a number of ways. The applications in advertising will help companies target audiences better, share data, make users safer and more private, and centralize who controls the data that the industry relies on.
Ever since the original (bitcoin), blockchains being built have expanded upon the importance of such transparency, and many of the most influential chains will find their most relevant applications in the advertising world.
August 26th, 2017 marked the return of IndyCar to Gateway Motorsports Park for the first time in 14 years. The Bommarito Automotive Group 500, a 248-lap race, took place on Gateway's freshly repaved 1.25 mile oval track.
Cfx client Huffords Jewelry teamed up with Gateway for a unique partnership in which Huffords designed a one-of-a-kind ring to be awarded to the three podium finishers at the Bommarito Automotive Group 500. Huffords' in-house craftsmen designed the rings which were presented in the winner's circle after the race.
To see more of Huffords Jewelry's custom craftsmanship, visit their website.
In the weeks leading up to the events, there seemed to be no topic more newsworthy than the approaching total solar eclipse, which would be the first total eclipse visible from the continental United States since 1979, and for Greater St. Louis, since 1442. The National Guard declared a state of emergency due to the extraordinary number of travelers expected to move into the path of totality for the event, and the hype was out of this world.
In our research of what to expect, we discovered that many people had given many accounts of what the experience would be like, and although their descriptions sometimes varied, one thing they all unanimously agreed on was that no verbal explanation or photo would ever justify the experience itself. We walked to the park with a cooler full of eclipse-themed snacks and waited for the experience to begin.
All of the spectacles and byproducts of the eclipse held true – the sweeping darkness, the eerie calm, the lit dusk to dawn lights, the chirping insects, the sharp shadows, the mini eclipses in the shadows of trees, the black sky and bright horizon, but what held true the most was the indescribable amazement we all shared during totality. The crowds at Tower Grove Park unanimously let out a loud "Wow!" as we all removed our glasses, and continued to ooh and aah throughout totality until the diamond ring appeared atop the moon, signaling the end of the rare phenomenon.
If you happened to miss this total eclipse, another will be visible in certain parts of the U.S. on April 8, 2024, and we insist you make plans to see it.
From the beginning of next week's partial solar eclipse, through totality, until the last moment of partiality, a number of interesting phenomena will occur. The temperature will drop, the sunny sky will begin to turn twilight blue and quickly look as dark as a full moon-night before reverting back to daylight, insects will chirp and roosters will crow, the breeze will stop, the temperature will drop...and much more.
These items are only available for a limited time, try them while you can!