In honor of National Tequila Day, Cfx would like to pay homage to two of our favorite tequilas, El Mayor and Exotico. Cfx was proud to give these brands new life when they underwent complete packaging redesigns, from sourcing new glass to designing the brand identities. El Mayor and Exotico tequilas are owned by Luxco, one of Cfx's longstanding St. Louis clients.
SumnerOne, a St. Louis-based company, is one of the largest independent dealers of office technology in the Midwest. Focusing on helping businesses run smoother, they provide printer and copier sales and service, Managed IT services, document management, infrastructure design, servers and networking, and much more.
After a recent rebrand and website relaunch, Cfx, Inc. was enrolled by SumnerOne to assist with social media and marketing strategy. Though still in the early stages of the relationship, the Sumner family and their team have proven to be great partners and friends both. Cfx looks forward to growing the relationship and sharing more of the work we do for Sumner in the coming months.
Exotico® Tequila, owned by Cfx, Inc. client Luxco, made a tremendous impression last week in Las Vegas during the Nightclub & Bar Convention and Trade Show. As a main sponsor of this year’s trade show, Exotico had a demanding presence at the trade show and at key nightlife events during the four days of festivities.
The convention kicked off last Monday with a poolside party that featured a select few vendors and exhibitors. The Exotico booth featured branded lighting elements, glowing wristbands, and a strobing co-branded drink mixer featuring the Exotico brand.
The hype continued the following afternoon at Day #1 of the trade show, where each guest was presented with an Exotico-branded swag bag. Guests were seen adorned with the Exotico bags throughout both days of the convention, heighten brand awareness every step of the way. The brand also received accolades from other vendors who were eager to partner and align themselves with the Exotico brand.
The Exotico booth at the trade show was adorned with many Cfx-designed pieces including postcards, co-branded Lit Up Beverages cans, and the hugely popular Exotico Shot Skis, which garnered their fair share of attention at the convention.
Exotico Tequila was rebranded by Cfx in 2013, and has seen huge growth in the years since. Check out their website at www.exoticotequila.com.
Our final installment of this year’s Black History Month artist series features Kehinde Wiley, a New York-based visual artist and painter famously known for his approach to realism.
Wiley’s work portrays urban "black and brown" people in heroic, powerful, larger-than-life poses. The paintings often blur the boundaries between traditional and contemporary styles and the portrayal of masculinity and physicality as it relates to the perception of black and brown young men.
Wiley’s paintings were initially based on photographs found on the streets of Harlem. Over time, however, Wiley was led toward an international approach, featuring models found in other urban parts of the world such as Senegal, Mumbai, and Rio de Janeiro.
Kehinde’s models are asked to assume poses found in paintings or sculptures that represent the history of their surroundings. His heroic paintings exhibit a modern style in a unique and contemporary manner, subtly addressing complex issues that many would prefer remain undiscussed. Focusing on the socio-political history of the world, Wiley’s paintings and sculptures “quote historical sources and position young black men within the field of power.”
Kehinde Wiley’s work is found in many public collections throughout the world, including the Minneapolis Institute of Art; Brooklyn Museum; Detroit Institute of Arts; Kansas City Museum; The Jewish Museum (New York) in New York, New York; High Museum of Art in Atlanta, Georgia; Los Angeles County Museum of Art in Los Angeles, California; Hammer Museum, in Los Angeles, California; and the Milwaukee Art Museum among many, many others.
The third installment of our Black History Month artist series features Nick Cave. Raised in central Missouri, Nick Cave is an artist, educator, and messenger. Cave combines visual and performing arts through a wide variety of mediums including installation, video, sculpture, performance, and sound.
Cave is well known for his Soundsuits, sculptural forms based on the scale of his body. Soundsuits camouflage the body of the wearer, creating a second skin that conceals race, gender, and class, forcing the viewer to look without judgment.
Glenn Ligon, an American conceptual artist, explores race, language, identity, desire, and sexuality in his works, and is noted as one of the originators of the term Post-Blackness.
Ligon works in multiple media, including neon, painting, photography, video, and digital media. His work is influenced by his experiences as an African American and as a gay man living in the U.S.
Ligon fuses his complex personal history and formal art education to create emotionally-charged works that deliver challenging messages. Regardless of the mediums he employs, Ligon’s work varies between startling honesty and humor, reminding viewers that intolerance can’t be ignored.
Last night at the St. Louis Art Museum, members of the Beaux Arts Council were invited into a private showing of St. Louis Art Museum's newest exhibit entitled Degas, Impressionism, and the Paris Millinery Trade.
Opening to the public this Sunday, February 12th, the exhibit displays 60 pieces by Edgar Degas (many never before displayed in the U.S.), along with many of the designer hats which inspired his work.
Be sure to visit the St. Louis Art Museum to see this fantastic exhibit, and visit their website to learn more.