Cfx was given the opportunity to design a responsive, customer-facing website for the brand. Additionally, Cfx orchestrated and conducted a lifestyle photoshoot at a local pub to highlight the brand in its environment.
Our favorite part of the holidays wrapping up (other than puns) is the fresh start that the new year brings – not only in theory, but in people’s lifestyles and daily habits. Nearly everyone sets new year’s resolutions with the goal of giving their lives a facelift. Whether the objective is to eat better, exercise more, spend more time with loved ones, eliminate caffeine from one’s diet, or literally get a facelift, the ringing in of the new year brings unanimous hope and optimism.
Cfx has had a phenomenal, fun, adventurous, and productive year, and it’s our sincerest wish that all of you did as well. Cheers to 2017, wishing you and yours blessings of health and happiness. Happy New Year!
A common undertaking for St. Louis-based advertising agency Cfx, Inc. is to update a company’s website. These updates typically align with other initiatives such as a complete brand refresh, increasing a brand’s credibility, or supporting a new creative campaign. Naturally, advertising agencies need to update and maintain their own web presence as well, if for no other reason than to keep their work examples fresh and relevant.
With a fantastic collection of new work added to the Cfx, Inc. portfolio this year, and some exciting changes happening internally throughout 2016, a new website seemed like the perfect compliment to all that has been going on within the walls of Cfx.
Upon visiting Cfx’s updated website, you will be able to view examples of our most recent work, information about the company’s culture and philosophy, and photos of the historic church that owners Chris Frank and Megan Frank renovated into a state-of-the-art agency and photo studio.
One of the things we pride ourselves on most at Cfx is the opportunity to work with hometown companies. While there are thousands upon thousands of opportunities for creative work from every corner of the country, (and, frankly, the world), Cfx owners Chris Frank and Megan Frank prefer to work with companies who are at arm’s length, allowing them to nurture the relationships they have with clientele via more than just the occasional email or phone call.
One such client is Pearl Vodka, owned by St. Louis alcohol bottler and distributor Luxco, who are long-time friends and associates of Cfx. Recently, Pearl sought to realign themselves in the local market by highlighting the fact that Pearl is a St. Louis-owned premium vodka. This plan of attack allowed the creative team at Cfx to develop new neighborhood-specific advertisements that would connect people throughout metro St. Louis with the Pearl brand. The resulting artwork (as previewed above) allowed for a mixed-media approach utilizing original photography and digital design by Cfx’s creative team. As of a few days ago, Pearl’s new ads are displayed all over town on billboards, bus shelters, and drink coasters, and point-of-sale materials at local vendors.
It’s extremely gratifying, to say the least, to be allowed the opportunity to work on such imperative pieces for our clients, who in most cases, are also our friends. Now, to propose a toast… Sip Local in St. Louis! CHEERS!